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Intellectual property for fashion

We sometimes hear it said that it’s not possible to protect intellectual property in a fast-changing industry like fashion. To put the record straight: it is.

There are two issues that need to be considered - protection and exploitation. We advise on all forms of protecting trade marks, design rights, copyright, database rights, and know-how.

Our core IP focus is split across the following;

  • Brand Protection, Management and Enforcement;
  • Transaction IP and Advisory;
  • IP Dispute Resolution;
  • Technology and New Media.

Within the fashion industry, we advise Superdry brand owner SuperGroup PLC on all intellectual property issues, including management and registration of all trade marks and designs, enforcement of rights, and drafting and advising on domestic and international franchise and licence agreements. We also co-ordinate infringement actions in the UK, and cross border actions in the Americas, Asia, and Europe.

For further information on our areas of expertise please click here or to see our experience in the fashion industry please click here

"Fox Williams LLP advises fashion clients on trade mark and design right matters, including disputes. Simon Bennett is ‘an IP specialist, and provides to-the-point advice’."
(Legal 500, 2012)

Recent news, articles and deals:

Lululemon sues Under Armour – what would be the UK approach?more
Shape trade marks: Are they shaping up?more
Simon Bennett discusses fashion law in The Guardian more
UK approves blocking injunctions against ISPs to stop counterfeit TM goodsmore
Time to check out for Louis Vuitton?more

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tel: +44 (0) 20 7628 2000
10 Finsbury Square, London, EC2A 1AF
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Simon Bennett
Direct dial: +44 (0)20 7614 2522


  • Top Ranked Chambers UK 2014 - Leading Firm
  • Ranked in Chambers Europe 2013 - Leading Individual
  • Ranked in Chambers Global 2014 - Leading Firm
  • Legal 500 - Leading Firm
  • The Lawyer UK 200 - Listed Firm
  • The Law Society Excellence Awards 2012 - Shortlisted
  • Investors in People - Bronze