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Intellectual property

Developing intellectual property - and knowing how to protect it - is a competitive cornerstone in today's complex marketplace. For many businesses, intellectual property is one of their main assets. Intellectual property represents significant value in a business and needs to be protected and effectively exploited.

Recent news, articles and deals:

Advertising campaigns – what British Airways should have done before taking off with their billboard campaignmore
Lululemon sues Under Armour – what would be the UK approach?more
Shape trade marks: Are they shaping up?more
Can a domain name combined with third-party adverts result in a successful trade mark infringement claim?more
Protecting product get-up via passing off: an IPEC updatemore

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