Brands & trade marks

A brand’s international trade marks, together with any related distribution, franchise, licence and agency agreements, are critical business assets.

With years of expertise in brand management, we provide practical and prompt advice on the development and implementation of brands and trade marks to ensure the effective commercialisation of our clients’ IP rights.

We combine the strength of our trade mark portfolio management service with the ability to successfully prosecute trade mark applications.

Our work is multi-jurisdictional. We coordinate our clients’ international brand protection strategies to ensure worldwide protection.

We work with clients over a number of different sectors including fashion, tech, healthcare, nutrition, automotive and publishing and we provide with a comprehensive, practical and cost effective service.

Brands & trade marks experience

• Advised Glanbia Performance Nutrition on various worldwide trade marks and oppositions and acted for them in relation to its High Court claim against The Hut Group Limited and The Hut.com.

• Advised Salvatore Ferragamo (a luxury Italian designer) on a collection themed around the royal wedding of Prince Harry and Meghan Markle.

• Advised the internationally renowned shoe brand TOMS on a number of appeals against trade mark cancellation actions and advise on their trade mark strategy going forward.

• Advised Fenix on its trade mark portfolio and brand protection and anti-counterfeiting strategy, including in relation to the bestselling “Kånken” backpack.

• Masterminded a trade mark filing programme and have overcome a number of oppositions. Advised on the purchase of a number of business-critical domain names from third parties, including britannia.com and Berkeley.com.