Fox Williams acts on sale of Hong Kong brand and customer experience design consultancy

November 14, 2016

Fox Williams advised the Start group on the disposal of its 75% stake in Start JG Hong Kong Limited to the WPP group.

Start JG Hong Kong is a brand and customer experience design consultancy founded in 2009 with some 40 employees. The company specialises in branding, environment and interaction design with strong digital and retail branding capabilities. Clients include Sire Properties, Nord Anglia Education (NAE) HK and Genting HK.

Senior Partner Paul Osborne led the Fox Williams team supported by corporate senior associate Mary Elliott, corporate associate Charlotte Eliasson, trainee Elisa Perlini and tax senior associate Shofiq Miah.

Paul Osborne said, “Fox Williams has worked closely with Start since its inception in the mid 1990s. It has been a privilege to act as a trusted advisor over the past 20 years, during which time the group has flourished.  Start JG was established as a new business in Hong Kong in 2009 and has developed very successfully in only seven years. Start will utilise certain of the sale proceeds to develop new business opportunities for the group.”

Steven Forrest, Group CFO, who led the Start teamsaid “Fox Williams have been our trusted advisors for many years. Yet again Paul and his team delivered. They showed great skill, professionalism and stamina guiding us through what can be a tricky and exhausting process. Integrity, commercialism mixed with a little humour”.

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