Internet developments in the fashion world

September 12, 2012

Q. What links Banana Republic, Chanel, George, Gap, Hermes, Gucci, Mango, Tiffany, and Zara?

A.  They are  fashion brands are at the forefront of the latest developments in internet domain names having applied for a Global Top Level Domain (GTLD) of their brands under the expansion of the system that has seen nearly 2000 applications for new GTLDs. 

Current GTLDs include .com, .net, .org and with the new expanded system, any extension can now be used. 

The benefits to a brand owner are that the owner of a GTLD will be able to run and control its own domain name registry.  This effectively ring-fences the brand and gives greater control over the use of the brand on the internet. 

Interestingly, a number of generic names have also been applied for, including “clothing” and “shoes”.  If successful, the owner of the .clothing or .shoes registry will be able to accept domain name applications for any brand name such as Armani.clothing and jimmychoo.shoes.  This is irrespective of the existence of Armani.com and jimmychoo.com.  

Brand owners must therefore be on their guard to ensure that their brands are not registered by cybersquatters or unscrupulous competitors.  The date when the new GTLD registries are likely to go live is possibly the summer of 2013.  Watch this space!


Related pages:

Fashion more

icons Addthis Print Contact Register

Contact

tel: +44 (0) 20 7628 2000
10 Finsbury Square, London, EC2A 1AF
View map


For more information

 image

Simon Bennett
Partner
Direct dial: +44 (0)20 7614 2522
sbennett@foxwilliams.com

Accreditations

  • Top Ranked Chambers UK 2014 - Leading Firm
  • Ranked in Chambers Europe 2013 - Leading Individual
  • Ranked in Chambers Global 2014 - Leading Firm
  • Legal 500 - Leading Firm
  • The Lawyer UK 200 - Listed Firm
  • The Law Society Excellence Awards 2012 - Shortlisted
  • Investors in People - Bronze