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IP fashion experience

When our clients’ intellectual property rights are breached, we act – and we get results. Here are a few of our recent successfully concluded cases.

  • World Design & Trade – advising on infringement of two Firetrap designs by Voi Jeans and obtaining compensation and a contribution towards costs.
  • Superdry – obtaining a Court Order against Voi Jeans requiring that Voi cease to sell a style of lumberjack hooded shirt and destroy all unsold stock, with potential criminal sanctions if Voi’s directors failed to comply.
  • Action against Arcadia – reaching a settlement for Arcadia’s infringement of a fashion client’s designs resulting in a royalty being paid for each item sold.
  • Action against Primark in relation to the sale of a jacket which reproduced a fashion client’s design. An out of Court settlement was achieved which included an ongoing agreement to cease production of the jacket and a payment of costs and damages.
  • Obtaining withdrawal and damages against a leading supermarket retailer for infringement of a fashion client’s style of t-shirts.
  • Successfully defending a well known casual women’s wear retailer for alleged infringement of design rights. The litigation that had been threatened was abandoned.
  • Protecting a renowned Italian fashion shoe brand from the placing of copycat products on the market. A full withdrawal across the UK has been achieved.
  • Maharishi – acting on internet infringements by “Maharishi Sale Store” and successfully requesting a change of the company name.

We also regularly obtain public apologies in the Financial Times and fashion publications such as Drapers from infringers of our clients’ intellectual property rights.

Below is a selection of other recent intellectual property matters that our team have advised on for clients in the fashion industry:

  • Cross-border licence agreements for a Savile Row menswear label
  • Merchandising agreement for well-known menswear brand
  • Drafting and negotiating an automotive co-branding agreement 
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Simon Bennett
Direct dial: +44 (0)20 7614 2522


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