Fox Williams advised Mediafed Limited (“Mediafed”) on its acquisition of Taptu Limited (“Taptu”) known for its consumer apps and news aggregation platform. Financial details of the transaction were not disclosed.
Mediafed’s acquisition of Taptu brings together two powerful services. Mediafed has built a profitable and fast-growth platform for monetizing RSS, while Taptu’s critically acclaimed mobile news reader allows consumers to ‘DJ their news’ by mixing and mashing sources and topics into contextual streams for an extremely tailored news reading and sharing experience. Taptu is available on phones and tablets in over 100 countries, across iOS, Android, BlackBerry, Samsung and mobile Web platforms. Taptu’s technology has received numerous accolades.
Mediafed has a profitable and fast growing platform for marketing RSS. It is the first company to build a significant business around RSS and monetises news feeds to 125 million consumers in 55 countries worldwide. The acquisition of Taptu will accelerate Mediafed’s growth in the mobile consumer market and bring a profitable advertising ecosystem to mobile publishing.
Ashley Harrison, CEO of Mediafed, commented:
“Our acquisition of Taptu will create the first global platform to monetize RSS across all digital devices. This is the future of publishing and we are elated to gain the incredible Taptu product, technology, team and committed user base in this quest”.
Corporate partner Doug Preece led the Fox Williams team, assisted by corporate associates Sharon O’Donnell and James Daughtrey. Taylor Wessing LLP acted for Taptu.
Doug Preece commented:
“Fox Williams has acted for Mediafed from its start up phase and we were delighted to assist Mediafed on this strategic acquisition.”.