Fashion can define who you are or want to be – and, in creating an international language understood by millions of people, it has a powerful voice.

As an industry, it is unique. There’s its seasonality and fast-moving product life cycles; its critical selling periods, commercial partnerships and corporate ventures, and its resourcing issues.

Today we’re seeing the rise of fashion on-line and the challenges for brands and retailers who have a combination of shops and an on-line presence. We’ve seen successful brands undermined by counterfeit attacks. And we’re also seeing the rise of the influencer who can create significant sales with a social media post.

We provide legal advice for businesses across the fashion spectrum: from designers through brands and their intermediaries to wholesalers and retailers – we have clients at all stages of the supply chain.

Our Fashion Law Group publishes Fashion Focus, a regular newsletter, sends tweets from @FashionlawyerGB, and holds seminars providing updates and advice on relevant legal developments appropriate to all aspects of the industry. We’re members of, and regularly speak at, a variety of trade associations and other bodies operating within the fashion industry.

Click here for our specialist fashion site.

Fashion experience

  • Issued a claim on behalf of a large UK fashion agency against a major US denim brand for seven-figure compensation due under the Commercial Agents (Council Directive) Regulations 1993.

  • Obtained a six figure damages award for claims against Lidl, we have continued to advise Séraphine on several fashion law IP matters.

  • Advised a luxury fashion brand on its conditions of sale.

  • Advised an international fashion brand on the intra-group transfer of its agents and distributors.

  • Advised various clients in the fashion industry on selective distribution systems and the implementation of such a system in the UK and overseas.

  • Advised various fashion clients in relation to their brand protection and taking action against third parties.

  • Advised our client on the termination of a major sourcing and financing agreement involving suppliers in Turkey and Pakistan, and the entering into of a brand ambassador and influencer agreement with a famous fashion model.

  • Advised fashion brand Marc Darcy in relation to design and trade mark rights in its suits.

  • Drafted and advised on terms and associated agreements for online platforms

"Fox Williams provide very strong, thoughtful and commercially relevant advice. They are consistently responsive and always make themselves available."

Chambers UK 2024

"The team at Fox Williams are professional, friendly, and exceptionally knowledgeable. They collaborate well and offer a fantastic level of service to clients."

Legal 500 2024



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