Fox Williams advised the Perseus operating group (“Perseus”) of Constellation Software on its recent acquisition of TUNE, the Seattle-based partner marketing platform. This acquisition, which completed on 20 May 2020, marks the second move into partner and affiliate marketing technology by Perseus, following its 2019 acquisition of the CAKE Software business.
TUNE together with CAKE under the same operating group is now expected to be the largest source of software for performance marketing professionals and networks, worldwide.
We are excited to have acquired TUNE,” said Dexter Salna, President of Perseus. “Their strong team and focus on enabling customers to manage marketing partnerships make them a promising addition to our digital marketing vertical with more growth on the horizon.”
Working closely with the Perseus in-house team, the Fox Williams team was led by Richie Clark, Head of Corporate, principally assisted by corporate senior associate Bethany Silkin and corporate associate Thomas Westford.
Richie Clark commented: “We were delighted to help Perseus successfully complete this exciting acquisition, which was a real achievement by everyone involved given the logistical challenges that needed to be overcome across multiple jurisdictions during the height of the global coronavirus lockdown.”