Gemini Books Group (Gemini) has been formed with the acquisitions of Imagine That! (IT!), Palazzo Editions (Palazzo), Ad Lib Publishers (AL), Mardle Books (Mardle) and Pimpernel Press (Pimpernel).

The Fox Williams team was led by corporate partner and head of publishing and digital Mary Elliott, closely supported in the corporate team by legal director, Beth Silkin, senior associate, Chien-Wei Lui and associates James Coulthard and Georgie Glover. Tax partner, Emma Bailey and tax director, Joanne Varia provided tax advice. Real estate advice was provided by legal director Rebecca Facey and employment advice was provided by partner Daisy Jones and associate Grace Waterhouse.

Gemini will build a publishing business focussed on the UK and North American markets through the acquisition of established companies and by incubating start-up businesses in scalable areas of the market. Gemini’s focus will be on non-fiction gift books and children’s books.

Commenting on the success of the deal, Mary Elliott said: “This is a very exciting transaction within the publishing sector. We’re delighted to have played a part in the formation of the new company. Gemini has a solid foundation and promising future with an ambitious and experienced leadership team at its helm.”

Marcus Leaver, formerly President of Sterling Publishing, CEO of The Quarto Group and co-Founder of Welbeck Publishing Group said in a company press release: “We have long-term funding from both sides of the Atlantic that will enable us to build the Group patiently, working with our extensive network of partners around the world. These initial acquisitions are an excellent springboard for us.”


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